Summary
Having conducted an initial kick-off workshop, Sonic took over the product management of the freshly formed team and established a common vision and clear path for a successful MVP development and launch of the podcast community app within a few weeks.
Deliverables
Our Work
Campfire had a clear vision: to create a platform that provides a home for podcast communities. In a multi-day kick-off workshop, Sonic helped translate this vision and harmonize the team’s diverse ideas into concrete product requirements. We analyzed user flows and identified the key challenges faced by hosts and listeners. Based on these insights, we developed a structured roadmap and focused on the essential features of the MVP.
After the workshop, Sonic continued to support Campfire with operational product management and the development of a product strategy to find product-market fit. We also assisted in recruiting the team’s new Head of Product to ensure sustainable and rapid development of the product. Within a project phase of eight weeks, we established a shared vision and focused prioritization, laying the early foundation for a successful MVP development and launch.
Project Outline
When I joined CampfireFM as Head of Product and their first official Product hire, Sonic was responsible for everything Product. I rarely had such a great time easing into a new role as here. Sonic had prepared everything perfectly and set up the company for success from the outset. I'm very thankful for Selina and team for the tooling, research and organization they introduced to our early stage company.
About Campfire
Campfire is an innovative mobile iOS app designed to connect podcast communities, providing a central place for listeners to interact with hosts and each other. The MVP launch focuses on the successful podcast ‘Einfach mal Luppen’ with Toni and Felix Kroos, aiming to provide exclusive content and facilitate interaction within the existing, active community during the European Championship.