Summary
In the partnership with The People Branding Company, Sonic swiftly transitioned from a strategic advisory role to hands-on co-development of The People Branding Company's digital platform for corporate influencing, empowering corporate influencers and their managers to create and manage content on LinkedIn.
Deliverables
Our Work
Our journey with The People Branding Company began with a strategic advisory role, focusing on crucial technical decisions. As the project evolved, we quickly transitioned to hands-on development, building the first product version within just 1.5 months. This rapid development was crucial in bringing the team’s vision to life, providing a digital platform for personal branding.
Recognizing the broader market potential, we closely collaborated with Céline Flores Willers to pivot the platform from a B2C focus to a comprehensive B2B SaaS solution. This strategic shift allowed us to cater to corporate clients more effectively. Since then, we have been continuously enhancing the platform's functionalities based on our first user feedback: The People Branding Company team itself. The team’s insights and branding expertise power the platform, ensuring it meets the high standards and needs of corporate influencers and their managers. We have consistently advanced Storytide to deliver LinkedIn content creation, direct scheduling and publishing, AI-driven post inspiration, personalized strategy development, and aggregated team and topic management for corporate influencer managers.
Through our close collaboration and continuous innovation, Storytide is set to become a leading platform for corporate influencing, empowering companies to effectively manage and optimize their LinkedIn endeavors. Our partnership with The People Branding Company demonstrates Sonic's commitment to delivering innovative solutions and exemplifies our proactive and strategic approach to co-creating products, taking full ownership as if they were our own.
Project Outline
"We brought Sonic on board because we wanted to speed up the development of our new software tool in a smooth and planned manner. Sonic was involved in product planning and also responsible for programming the front and back ends. I am extremely grateful for Sonic's ownership and strategic guidance, and I was overjoyed that we achieved our common goals. Developing new products with Sonic is a no-brainer for us."
About The People Branding Company
The People Branding Company, known for its expertise in personal and corporate branding, specializes in transforming individuals and businesses into effectively communicating brands. Together with one of Germany's most influential business voices, Céline Flores Willers, and her team, we have built a digital platform for corporate influencing: Storytide. This B2B SaaS platform enables the creation and management of LinkedIn content through AI-powered post inspiration and writing assistance, personalized strategy development, and integrated team and topic management.