Focus Areas
Über Selina
As a Senior Product Manager at Sonic, Selina is highly experienced in orchestrating the full product lifecycle, from opportunity recognition and ideation to product delivery and market launch with a strategic and results-driven approach. Her expertise extends beyond product management through extensive user research experience.
Selina's led our product efforts at deeploi, a growing B2B IT-as-a-service startup. Here, she held responsibility for the rapid development of the MVP, guided the team in finding product-market fit, and collaborated with the leadership team on the product strategy to reach overall business goals. Her role was vital in recruiting for new product management positions, highlighting her proficiency in steering products through various stages of the product lifecycle and her experience in building and leading high-performing teams.
Previously, Selina took ownership of the consumer booking product at the US-based healthcare scaleup Sameday Health with millions of healthcare bookings, demonstrating her capability in handling large-scale, user-focused products. Her product management journey began at Mapify, where she initially led the user research team and transitioned to product management. Here, she contributed significantly to the platform's path to product-market fit, engaging a global community of over a quarter million users.
Outside of work, Selina enjoys running and yoga, or she expands the collection of self-potted tableware and vases. She enjoys exploring the human mind, reading books such as those by Esther Perel, Brené Brown and Gabor Maté.